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Military Resale
Defense & Aerospace
Goods & Services
Food & Beverage
Nonprofit & Associations
Healthcare & Pharma
Business Services
Military Resale
Financial Services

Learn More About our Process for the Military Resale Channel

Find out why 140 consumer package goods companies use our services to drive share and profitability in the military resale channel!

EIT's Commissary Measurement Service

What we do Every Day

  • Measurement of every category and commodity sold within the Defense Commissary Agency (DeCA)
  • Full census reporting: Worldwide roll-ups to individual stores
  • Choices of category views: DeCA (retailer) view, corporative view, and more
  • Integration of POS data with causal facts drawn from more than 90% of the Continental US
  • Integration of key market measurements: RSL Codes, Promotion Codes, and more
  • Additional SKU attribution: DeCA-specific information
  • Custom databases

Benefits to Your Company

  • Identify emerging trends, recommend changes in the store "footprint," adjust POG to reflect local consumer purchase patterns
  • Align data to match broker regions, territories, DeCA sales brands, "single soldier stores" and much more
  • Strengthen the vendor/buyer partnership and position your company as a "thought leader"
  • Leverage display execution opportunities
  • Identify SKUs for RSL adjustments, assess performance of power buys vs primaries
  • Populate the DeCA category management templates to meet retailer requirements
  • Analyze cross category trends for club packs, health, organics, and more

Empower IT is the recognized leader in the military channel, and only Empower IT provides us with the specific measures, attributes, and levels of customization we need to effectively monitor our business in this unique market. We use Empower IT to:

  • Customize our categories to the retailer's definitions
  • Ensure our items achieve the maximum distribution levels authorized
  • Monitor our brands' performance based on our broker's sales territories
  • Identify under-performing outlets and quantify opportunity dollars
  • Conduct category reviews and provide the retailer recommendations on optimal item assortment
  • Better manage the space of each category in the Chill section
  • Manage effectiveness of promotions

Empower IT's strength is in the flexibility it shows to customize the data to our needs


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Empower IT, Inc. . c/o IRI . 203 North LaSalle Street, Suite 1500 . Chicago, IL 60601 . IRIworldwide.com . Email: info@empowerit.com

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