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J.H., Johnson & Johnson

Empower IT has been the data service bureau of choice for Johnson & Johnson for more than 15 years at both the Defense Commissary Agency (DeCA) and the Army & Air Force Exchange Service (AAFES). Empower IT has played a monumental role with J&J in growing the categories for both accounts. They have assisted us in countless category reviews and new item launches. Their data has not only helped structure the needs of the accounts but also our needs at retail. Our plan is to continue to provide our military accounts with the best and most updated information available in order to grow their overall business while also growing J&J's business. We know that the best information and category assistance in the military resale business comes from Empower IT. I am proud of our partnership with them over the years and look forward to a strong future together. I would also encourage anyone in the military resale business to take advantage of the services that Empower IT has to offer.


J.E., S & K Sales

"We are convinced that no other data provider can offer us the levels of data and customization for this specialized market. A unique aspect of Empower IT is their responsiveness. Many people we deal with on their team have extensive category management and consumer package goods backgrounds. It is not unusual that if we have a question or need help on a project that they will return our phone calls within the hour. We highly recommend their service."

C.D., PepsiCo

Service, Service, Service

  • EIT surpasses our expectations when it comes to service.  The service that is provided is excellent.  We have dedicated support for our team to help us measure and drive our business across the measured channels and categories.

Military Focus

  • Having a military only focus is a benefit to PepsiCo.  We have all of the information that we need available to us to better interact with our customers.  The ability to customize our data pulls to fit our specific business needs is outstanding.


  • EIT delivers a “suite” of reports to us on a monthly basis that makes it easy for the team to access.  The reports help us monitor our trends, the category trends, and the overall health of our business.  This allows us to make timely and informed decisions to drive our business forward.

Overall – I would rate the service and benefit derived from our relationship with EIT as an A+.

C.W., Red Bull North America Inc.

"Empower IT recently designed and built a web-based dashboard that allows our field personnel to access sales information on many levels (from a specific Red Bull business down to a specific store. The information is helping us grow our base business by:

  • Ensuring top RB SKUs are available at all accounts
  • Manage POGs better and share data
  • Share top SKUs, brand performance, for all energy brands
  • Help the Retailers ensure they are offering top SKUs and not getting "bogged" down with all the non-performing SKUs
  • Manage promotions and share volume lift by package size

We firmly believe that "data is king" and it allows us to better manage the performance of not only Red Bull, but all energy brands. We are currently in the process of using Empower IT data to help build better performing POG's for our military customers."

D.Z., Monster Energy, Hansen Beverages

"Another benefit is in being able to send this data to our local people that call on the accounts. We can use the data from Empower IT in highlighting trends at store level, reviewing the data with the store manager to insure that they have the correct brands and SKUs on the shelf, and ensure that they are not stocking brands that don't sell."

B.F., Sun Products

"Sun Products is a company new in name, but with a strong legacy of laundry detergent brands formerly owned by Unilever. Prior to my position as National Account Manager for Sun products, I was the Senior Marketing Manager for the foods division at Unilever and have worked with Empower IT for more than twenty years."

"Empower IT has always distinguished itself from other data providers. They specialize in the military market and their expertise in this channel is unsurpassed. The market has changed over the years and Empower IT has offered business solutions to meet these changing times. Throughout the years they have rolled up their sleeves with our marketing departments; creating customized solutions for both Unilever and Sun Products. Their reports and business reviews have been a tremendous asset in bolstering our relationship with military resale consumers. Empower IT has assisted us in providing relevant reports and scorecards that we share with our buyers and category managers. These reports have provided a road map for sales execution which has translated into increased sales by maintaining a better in-stock position for our military resale partners."

D.K., NACo

"It has been a pleasure working with Empower IT. We had a concept for a data warehouse and through EIT's insights and expertise we were able to work through the concept and bring it to fruition. Their 'can do' attitude makes EIT a great partner for any endeavor!"

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Empower IT, Inc. . c/o IRI . 203 North LaSalle Street, Suite 1500 . Chicago, IL 60601 . IRIworldwide.com . Email: info@empowerit.com

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